Hello truly cruelty free beauty lovers!

I have had such a positive response to my vegan beauty database that I have decided to expand it, rebrand it, move it to it’s own website – trulycrueltyfree.com – and create an app! It’s going to be a wondrous thing, and it will take finding animal friendly options to a whole new level.

I can’t do this on my own though. I am going to be launching a crowdfunding campaign soon to help me raise the money needed to expand our small team for the initial design. We’ve got some exciting rewards in mind for all of the people that help make this happen, and to kick things off we are hosting this giveaway on instagram! Please sign up for updates over at trulycrueltyfree.com, and if you are a vegan beauty or personal care brand get in touch with us at hello@trulycrueltyfree.com to get listed!

A brand spanking new search engine will be yours to use in no time. Until then, start spreading the news! Please keep using my current database and follow us on instagram, facebook, and twitter 

Charada x

Update: unfortunately we didn’t meet our goal – though we came very close! – so we will be self funding, and it may take us a while to launch. Stick with us, this is going to be great!