My name is Charada. I am a travelling vegan makeup artist, and I would like to start by telling you why I’m here. I have been passionate about animals for as long as I can remember, and when I obtained my diploma in 2011, I became a passionate makeup artist. I love playing with makeup, and I love making people feel happy and confident. I love educating people on how to take better care of themselves, and I love helping people find beauty products that do no harm.

The makeup world is full of hidden cruelty. From companies who are actively and needlessly testing their cosmetics on animals, to products that unnecessarily contain anything from sheep or cow, to insect by-products. I have done my research, and I want to show you (and the cosmetics industry) that there is no place for these ingredients on our bodies! In a never-ending quest to create the perfect makeup kit, I have been through all of the lists I could find searching for vegan makeup, trying to decipher which brands were owned by who, and which ingredients were vegan. Discovering which cruelty-free label actually meant something was overwhelming. It was confusing, and it was often misleading. I began contacting companies, compiling my own database, and trying new products out… and I was inspired to create Truly Cruelty Free. A website and app dedicated to helping people choose kinder products. Check out my progress here, and follow my journey on social media 🙂

I’ll also be posting on my blog regular reviews of vegan products, updates, and of course my travels! I’m really looking forward to your feedback, so please don’t hesitate to ask questions. Please let me know if you want to see something in particular, tell me about brands you love that have vegan options, and don’t forget to tell your friends! Our community of passionate, ethical, beauty lovers is the future of the cosmetics industry, and it starts with us.

Thank you so much for taking the time to visit. Keep an eye out for my next post!

Charada x