“It takes nothing away from a human to be kind to an animal” – Joaquin Phoenix

Cruelty free is not what it seems. In fact, cruelty free only means that a brand doesn’t test their products on animals, not that no animals have been harmed in the making of their products. Just because a company has taken the first step in finding alternative methods to testing on animals, that doesn’t mean that they don’t exploit our furry friends in other ways.

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