The ever expanding world of truly cruelty free makeup is so exciting! Truly cruelty free is what I call products that are free from all animal ingredients and never, ever tested on animals. I want to show you that just because these products come with a vegan label, they are in no way inferior! In fact, because these vegan products are created by people who are so incredibly passionate, they are very often superior in many ways. Including length of wear, pigment, and ranges of colour. They are generally even created with ingredients that are less harmful when absorbed by our skin or licked off of our lips. Our skin is our body’s largest organ and it absorbs any cosmetic and beauty products we apply, but skin friendly is not my number 1 goal.

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